Who is building this

One person, for now. Reynforce is built by Callum, trading as Reynforce, in the United Kingdom.

This page is a placeholder and says so. Everything below the line is for Callum to write — it is his background, and a founder page written by the software would be the first invented thing on this site. The headings are here so the shape is agreed; the words are not.

What I did before this

[Callum to write.] The B2B sales background, in plain language: what you sold, who you sold it to, and the part of the job this product comes out of.

The thing worth being specific about is the failure you watched happen — the promise somebody made that the company then had to deal with. That is the sentence that makes the rest of the site credible, and it cannot be written by anybody else.

Why I am building this

[Callum to write.] One paragraph.

What it is honest to say today

This part is not a placeholder, and it stays as written unless it stops being true:

No customers yet. Nobody is running this in anger, there are no case studies, and there is nobody to point you at.
No funding, no team. One person, building in the open.
Parts of it are built and parts are not. The register, the record, the checks and the agent connection run. The rest is written down rather than claimed.

Reaching me

callum@reynforce.com. A real person reads it.